You click a signup button because a word creates an emotion. You click on a headline because a single word strikes you. You likely know inherently that specific words matter. Research reveals how a single word makes all the difference Do you have any power words that work magic for you? I’d love to hear about them in the comments. I’m happy to share my lists with you of the phrases and words that convert. I’ve enjoyed saving several lists of these so-called power words and pulling them out to use in a pinch. The science of copywriting, the psychology of headlines, and the art of CTAs has revealed quite a number of go-to moves for marketers looking to gain a linguistic edge in their words and pitches. To connect the dots then, you’re probably wondering: If a single word makes that much difference, then what words should I be using? Which words and phrases convert? Once you’ve found the most powerful words, we’d love to help you share them to social at exactly the right times - so you can drive more traffic, engagement, and conversions. A word changes the meaning, the mood, and the motivation. The difference between “joining” and “signing up” is the difference between fellowship and enlisting. I subscribe to the copywriting school of thought where every single word is absolutely worth stewing over and A/B testing because one single word can change everything. They serve the same purpose, but do they say the same thing?Ĭan one word change the way you feel about a button? These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same purpose: Click here to give us your email address.
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